Coca-Cola's 2021 net revenue grew to $38.7 billion, while PepsiCo's 2021 net revenue grew to $79.47 billion. . In 2013, she signed a deal worth $26 million with Coca-Cola for its Diet Coke. Burt Reynolds. Sports Marketing. The simple jingle became immensely popular, and it was only revealed later that the song was written specifically for the campaign, instead of the other way around. Rob Lowes DirecTV commercials are wonderful examples of this niche. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. $4.95. In 2016, Page Six reported that Selena Gomez returned from a brief hiatus to sign a $10 million deal with designer brand Coach. When Brad Pitt signed a deal with Chanel No. The legendary video boasts 79 million views and counting on YouTube. And the compassion towards Beyonc by her fans made her the best suitor by Pepsi. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. The campaign started in 2016, and featured Bieber in his underwear showing off his tattoos. Next, complete checkout for full access to StartupTalky. In 2006, clothing company St. John was in the middle of an identity crisis, according to the New York Times. Social Jockeys are some of the original "gig workers" because they work as independent contractors. This list of 30 famous celebrity endorsements features actors, athletes, and entertainers who have parlayed their fame into even greater paychecks by aligning themselves with everything from shampoo to life insurance. She became the youngest player to qualify for the USGA Amateur Championship at age 10. In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. Consumer Packaged Good brandsare among a category of brands whichhave an option when partnering with celebrities to provide thepotential for more bang for the buck - and that is an equity stake in the company. As you can conclude from its name, it is made up of Coca leaves and Kola nuts, which is a great source of caffeine. Building Wealth:30 Celebrities Who Went From Rags to Riches. The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business.. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. One crucial strategy that has resonated with consumers throughout the years is the use of brand ambassadors. As of 2023, Coca-Cola Company has a net worth of approximately $200 billion. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. According to reports, the brand continues to grow rapidly and has been seen in more and more health food stores and rest stops. The campaign aims to deepen . Endorsement Fees For Top Indian Cricketers. The campaign featured Lowe and various alter-egosas they tried to convince viewers to ditch cable and upgrade to the satellite TV service. Bubba Wallace has incorporatedCoke,DietCoke, and theCoca-Colabrand within his social stances. "Coca-Cola, ugh," he said. According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. The endorsement was a natural match, since Stamos has proudly touted his Greek heritage since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis on Full House.. These courses are for brand and agency marketers to provide insight into how influencer marketing strategies work, and the best practices and strategies to make them do so. CEO of pharma giant on why the company is . The company reportedly paid her $12 million, plus sales incentives. "Hydration is key for me since I'm always on the go- whether it's on tour or working out. report at the time. Coca-Cola was only served as a fountain drink until 1899 when Candler sold the U.S. bottling rights to Benjamin F. Thomas and Joseph B. Whitehead for $1. Your email address will not be published. The multi-year collaboration with the Los Angeles Lakers star will see the multinational corporation activate its portfolio 'in unique and . But in 2013, he renegotiated, according to a report at the time from Reuters. They're not hard to find. Timberlake isnt the only star connected to Im Lovin It, as the song was also produced by the Neptunes, and features a verse from rapper Pusha T. Back in the early days of cell phones, each big brand fought for its customer base with a series of clever commercials. Her promotion for Coca-Cola was such an epic fail that fans are reaching for Pepsi, instead. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). In 2014, Music Times reported that crossover icon Taylor Swift signed a major deal to serve as a spokesperson for Diet Coke. Related:Which Athletes Earn the Most Per Hour? Main menu. He'sAquahydrateall the way hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '546f2ad2-5a97-4961-a08b-30a502f62f7c', {"useNewLoader":"true","region":"na1"}); Actor, singer, and nowinvestor? From sneakers like Nike and Adidas to soft drinks like 7up and Coke, these celebrities are everywhere. Company Provides 2022 Financial Outlook. What's better than having celebrities like Ian Somerhalder, Nikki Reed, Norman Reedus, Olivia Wilde, and Alec Baldwin crash . Has the Pandemic Impacted Influence for NBA Draft Prospects? Coca-Cola UGA 2022 Full Wrap Back To Back Championship Bottle. Shaquille ONeal is no stranger to endorsements. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. It's just natural for me to want to be a part of something that makes me feel good.". You got the right one, baby. That was the chorus football fans were singing after 1991s Super Bowl XXV,featuring Ray Charles singingthe praises of Diet Pepsi with a chorus of Uh Huh girls. He also has his own production company (SpringHill Entertainment) and media company (Uninterrupted). . A viral video had been spread on the social media platforms where the football star removed Coke bottles kept in front of him from a press meet of Euro 2020 and had the audience drink water instead. Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. We believe working at The Coca-Cola Company is an opportunity to build a meaningful career while helping us make a real difference on a global scale. restrictions, which you can review below. Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. As the boxing legend George Foreman's name got connected with the company, the brand experienced massive growth. Some of James' endorsements include Nike, Coca-Cola, Beats By Dre, Blaze Pizza, and 2K Sports. a reported $1.5 million dollars in the company in 2010, 6 Steps To Safeguard Celebrity Endorsement Partnerships, 8 Steps to Leverage Celebrity Talent To A Brand's Advantage, Agency Interview: Los Angeles Business Journal Celebrity Swag Bags, Cause Related Marketing Campaigns Getting The Celebrity Treatment, Privacy In 1900, Coca-Cola signed its first celebrity endorsement - the light opera & dance hall singer, Hilda Clark. Coca-Colacontinues to put their money where their mouth is as they have ferventlybacked the USWNTand thrown their support behind the women in the red, white, and blue. If your organization is interested in becoming a Stacker The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business.. While some ad agencies are quite content to use generic actors that become emblematic of the brand they represent (Verizons Can You Hear Me Now? guy andSnapples Snapple Lady are good examples), the more reliable method is to recruit celebrities who already have a built-in fan base. The Coca-Cola Company today reported fourth quarter and full-year 2021 results, including another quarter of sequential improvement in volume trends compared to 2019." In 2021, our system . After the City of . Stacker believes in making the worlds data more accessible through The commercial made charming use of Mean Joe'sTHAT REQUIRE CELEBRITY image, but Coke was the star. Heres the list of nine top Coca-Cola-sponsored athlete endorsers in terms of social media following: Purdy has been with theCoca-ColaCompanysince2013,having represented the company ahead of the2014 and 2018Olympicand Paralympic Games. When she was just 15 years old,Brooke Shields starred an ad for Calvin Klein jeans that featured the famous line, What gets between me and my Calvins? The collaboration started with some TV commercials and print ads and even landed her a sponsored tour. She's hyped Windows 95, Diet Coke, Smartwater, and more recently, Aveeno. CocaCola with Coffee Mocha hits shelves next month, joining the already available Dark Blend, Vanilla, Caramel and Vanilla Zero Sugar in the ready-to-drink (RTD) coffee aisle. Most notable endorsement: Diet Coke - $26 million. The Los Angeles Laker has had an illustrious history with thesoft drinkbrand. It came out as one of the biggest celebrity endorsement deals when the Jackson' s deal resulted in an immense increase in the market share of Pepsi with sales of $7.7 billion in the year 1984 with a drop in Coca Cola's market share. Celebrity Endorsement Infographic--Alphabetized.pptx Author: Ashley Lowe Created Date: 20131018064453Z . How did Coca-Cola lose $4 billion Coca-Cola VS Cristiano Ronaldo Complete story. Check Out: Athletes Earning Most of Their Cash From Endorsements. Kylie Jenner: Puma, $1 Million. Foreman made 45% of the profits from the grills sales before selling his stake, which led to hundreds of millions of dollars in total revenue forthe former fighter. 30 Celebrities Who Went From Rags to Riches, Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life, Lessons To Live By From These 13 Rags-to-Riches Athletes, Big-Name Musicians Who Are Dropping Albums During COVID-19, Serena Williams and the Richest Female Athletes in 2023. took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. Pepsi needed an edge over Coca-Cola, and for a shining moment in early '92, they accomplished it with the perfect storm of a celebrity endorsement through Ms. Crawford, a brand re-skin and a cultural centerpiece launchpad (the Super Bowl). studio, network or celebrity. Shah Rukh Khan has the maximum number of endorsements with endorsement deals with 39 brands. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. Her commercial success can be attributed to her wholesomeness and general likability. 50 Cents is the remarkable rapper who initially started as an investor and co-owner of the Glaceau- the company that founded Vitamin water. Its an app that people can use just like a regular wallet to store their card details and information. Welcome back! In 2012, Twilight star Robert Pattinson inked a $12 million deal to serve as spokesperson for a mens fragrance line from Dior, according to an E! Copyright 2021 Privacy Policy Subscription Terms Terms of Use Sitemap Site by Artillery, Copyright 2021OpendorsePrivacy PolicySubscription TermsTerms of UseSitemapSite by Artillery. Cristiano Ronaldo is very particular about the brand he promotes and endorses. An iconic illustration that's still used today is the CocaCola Santa, first created by painter Haddon Sundblom in 1931. Topics: Celebrity Partnership . Coca Cola Net Worth is $265 Billion in 2023. The Coca-Cola Bottling Company's efforts to do a good deed in Texas weren't met by the kind of PR results any company would expect in a crisis. Get the latest insights directly to your inbox! That is the central message for "Open Happiness . Will Ferrell, on the other hand, decided to make commercials for regional beer brand Old Milwaukeebecause he likes good, crappy beer. The series of ads aired mainly in local markets. He has the maximum number of brand endorsements on his list and is one of the most popular celebrities for promotions. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. The 2015 Fedex Cup winner has been featured across television advertising, digital media, point-of-sale, out-of-home, experiential marketing, and packaging. Top business news 16 videos. Catch up on the latest Coca-Cola news from around the globe - from exciting brand innovation to the latest sustainability projects. We found other products you might like! That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time. The $5 million partnership broke the record for a celebrity endorsement deal at the time. James ends near 18-year relationship with Coca-Cola, which signed NBA star in 2003; 36-year-old earned US$60m from endorsements in 2020, according . With celebrity endorsements on the rise in e-commerce, the image of businesses hang in the balance . And these partnerships have been a game changer for both the brand and the celebrity in terms of sales, as manyof these partnerships have taken off. Here are some of the most bizarre celebrity endorsements: Kris Jenner & Poise. 4. Your billing info has been updated. Policy. This lightweight appliancecould be found in bachelor pads and dorm rooms all over America at the height of its popularity in the late 1990s and early 2000s. This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet.". Other than Adidas, David Beckham has endorsed several significant brands such as Burger King, Sainsbury's, and Samsung. As one of the most beloved NBA players in history, ONealendorsed everything from Buick to Taco Bell to Radio Shack. From Matt Damon's recent nauseating, "Fortune Favours the Brave" FTX crypto ad, to Michael Jordan defying the laws of gravity for Coca-Cola, there are plenty of examples of iffy celebrity . Moreover, Coca-Cola leverages celebrity endorsements in its marketing initiatives. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. But, Michelle Wie has made millions off of endorsements. And celebrities are paid insanely by the most prominent brands. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 110 Lomita Street El Segundo, CA 90245 - Warehousing + Deliveries, 305 Ave G, Redondo Beach, CA 90277 - Headquarters, Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |. $9.95. Social Security: Proposal for $2,400 Extra in Checks Expanded and Reintroduced in Congress, Precious Metals May Be a Good Way To Save for Retirement How To Rollover Your IRA, Athletes Earning Most of Their Cash From Endorsements. Holly Hunt. as well as image rights, data visualizations, forward planning tools, These offers do not represent all available deposit, investment, loan or credit products. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. . She became the youngest player to qualify for the USGA Amateur Championship at age 10. According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. Sustainability. 6. While many sci-fi fans still associate William Shatner with Star Trek, the veteran actor has become equally identified with bargain-hunting travel site Priceline,where hes served as a pitchman since 1998. Andy Garcia. And according to the star, it's not just a business move. George Foreman is a former boxer and now he is widely known as the Boxing-legend-turned-grilling-guru. The collaboration continued throughout James career including when he was with Miami (teaming up withSpritefor a customizedSprite6 Mixflavor) as well as with a foray ofadditionalmarketing campaigns. The fame of Beyonc, not just in Hollywood but across the globe makes her one of the highest-paid brand ambassadors. That year, Mountain Dew and the Army National Guard split a $25 million endorsement contract for Dale Earnhardt Jr., which brought NASCAR into the modern era of advertising. Here's another company that used YouTube to endorse their brand with a significant effect. Spieth has highlighted the brand on his social media as well. Morgan has partnered with the brand for the majority of her career as she became thefirst female footballerto be sponsored by the company in 2011. And social media has boosted this to the next level of fame. At least that's what he'd like you to believe based on his commercials, which started in 2010 and portray the soft drink asthe liquid muse he uses to write his raps. Join Over 30,000+ Marketers Who Read Our Blog, his is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet. Soon after, Jenner released her Puma Fierce line. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'b41e6ff7-0bb2-4179-a39b-0be6c2505481', {"useNewLoader":"true","region":"na1"}); Of course you've seen lovableand seemingly agelessAniston in an ad for Smart Water. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'de716248-d4c7-4597-af18-1ec2a0a667d5', {"useNewLoader":"true","region":"na1"}); The bottled water company based out of Los Angeles has a pretty impressive roster of celebrity investors. Photo Credit: Christian Anguiano/Bodyarmor. At 13, she not only won the U.S. Womens Amateur Public Links, but she also became the youngest player in history to make the cut for an LPGA Tour. Coca-Cola has shot a host of celebrities in a portrait series for the brand's Open That Coca-Cola campaign. They teamed up with Patrick in 2006, and the relationship lasted for nearly a decade. An interesting thing to note is he has also endorsed with Coca-Cola in the past. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. The contract, which features radio spots and TV ads, earned the superstar $26 million. In the mid-1970s, gelatin companyJell-O hired 37-year-old actor and comedian Bill Cosby to be its pitchman. Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. The World Cup andOlympicchampion is extremely familiarCoca-Cola. Originally from Texas, you will still hear her yall as she gathers the team for strategy planning sessions. Actors John Hodgman and Justin Longstarred in the famous Apple commercials that positioned the Mac as young and hip versus the stodgy PC. Theseinvestmentsand their corresponding endorsements have contributed to the long-term success of the brand. Both were ranked in top 10 within CelebrityZ's ranking in . Hebought the entire Armand de Brignac Ace of Spades label in 2014. Even their different product lines (Crystal Pepsi, Pepsi Max, Diet Pepsi, Pepsi-Cola vs. Coke Zero, Diet Coke, Cherry Coke) and subsidiaries (Powerade vs. Gatorade) wage war amongst one another. Following the success of 'Share A Coke' campaign which rejuvenated relationships, Coca-Cola India has taken the personalised campaign further with #SayItWithCoke. Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. LeBron James sponsors and endorsements. Since then, she hasreppedthe brand as she continues to make a name for herself as an author, dancer, and speaker. In this blog,Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind variousnon-alcoholic beverage partnerships. According to the publication, this move upset Kanye West, who has his own deal with Adidas. Chris Paul not only starredin State Farm commercials, he also starred as a fictional twin brother named Cliff Paul who worked as a State Farm agent. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J'adore perfume. Find out which celebrity endorsement deals were worth the most. Soft drinks, energy drinks, different product lines. When a company wants to sell you something these days,it needs to do more than just show you the product. Oprah Winfrey has openly struggled with her weight for years,so her longtime pairing with Weight Watchers feels uniquely authentic. July 26, 2021 July 26, . John Stamosstarted appearing on behalf of Dannons Oikos greek yogurt back in 2011, starringin two separate Super Bowl commercials for the brandbefore Oikos opted to go with Cam Newton instead. He raked in eight figures by placing endorsements on his shorts, caps and robe. Her most remarkable endorsement is with Emirates Airlines which is a Dubai-based Airline company. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. Diet Pepsi. Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. . He raked in eight figures by placing endorsements on his shorts, caps and robe. You know Jennifer Aniston from her role in Friends, as the leading lady in a number of rom-coms and the star of those quirky Emirates Airlines TV commercials. And through these celebrities and their enormous fan followings, brands get plenty of benefits and brilliant promotion tactics. At the young age of 29, pop singer Justin Bieber is one of the world's wealthiest performers, with a net worth of $300 million. That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time.